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Designer Styles, Down-to-Earth Prices

Our prices are made for the everyday woman – because you deserve luxury without the 10X markup.

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Oprah's Favorite Jewelry Brand

Featured in Oprah's exclusive 'Favorite Things' roundup in 2023, and again in 2024.

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A-List Approved

Worn by Kelly Clarkson, Reneé Rapp, Jenna Ortega, Fantasia, G Flip, Benson Boone, Melissa McCarthy, Winne Harlow, and so many others.

Affordable On-Trend Jewelry Designed to Last Forever

Lifetime Guarantee

Buy it once, it's yours for life. Free repairs or replacements on every piece.

Luxury for Less

500 styles under $50, treat yourself to designer styles at 1/10th of the retail price.

For Every Age, Style, and Occasion

Shop from 2,000 styles to find your perfect match, whether simple, bold, trendy, or timeless

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Quality You Can See and Feel

Jewelry crafted to keep up with you. Every piece is .25 micron plated, perfect for everyday wear.

Hypoallergenic

Wear it always, with no discomfort. All of our jewelry is lead and nickel-free.

Lifeproof

Shower, gym, or dance floor - wear your favorite pieces without thinking twice.

Why Thousands of Jewelry Lovers Choose Sterling Forever

Our prices are made for the everyday woman – because you deserve luxury without the 10X markup. Sterling Forever makes on-trend jewelry that looks and feels expensive, winning compliments wherever you go.

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Reviews

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PL

03/14/2023

Peggy L.

United States

Elegant!

This is my 3rd initial pendant, and each one is uniquely different but all fit whatever my outfit of the day is!

Textured Initial Charm Necklace

"Sterling Forever is leading the wave of inexpensive jewelry."

"The brand behind the earrings which Oprah said are fabulous to wear."

"High end-vibes without high-end price tags."

"If you love dainty, understated jewelry but also appreciate pieces that make a statement, this jewelry was made for you."

"Jewelry gifts what won't scream cheap or last-minute."

STERLING FOREVER VS OTHER JEWELRY BRANDS

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VS.

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Affordable jewelry that feels expensive

Designs that look good online, but feel and look cheap.

Long lasting .25 micron plating made for everyday wear.

Flash plating, turns skin green after two weeks

Safe for even the most sensitive skin

Lead and nickel irritates the skin

Product issues?
We respond within hours, not days

Reply to your email?
Maybe. Answer the phone? Never.

FAQS

Got questions? We've got answers...

Can I shower or swim with my necklace on?

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Is this necklace backed by your Lifetime Guarantee?

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What can I do if my favorite necklace design doesn't come in the length I prefer?

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I just placed my order, how long will it take to receive my shipment?

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How can I personalize a necklace as a gift?

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How can I get the look of layered necklaces without purchasing multiple pieces?

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What is your return policy?

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